pictures & words: interpretation & transformation

By | August 15, 2014

At the point where an illustration is altered by the addition of words, the original representation may transform from a description to a prescription.

Categorically within the community of commercial advertising, interpretation of an original artwork and then transformation by language systems is the intent; and the visual alteration of a work for economic gain is the object.

Among the key decision makers who alter an artwork, are two creative specialists. The contribution of both the graphic designer and the copywriter intends to associate the product represented with the promise of good things to come. Their interpretation and transformation of an original artwork aspires to direct onlookers thinking beyond the immediate visual sensation toward physically possessing the represented object.–M.S.T.

1959 Pontiac Bonneville
1961 Pontiac Bonneville
1962 Pontiac Grand Prix
1962 Pontiac Grand Prix
1963 Pontiac Grand Prix
1965 Pontiac Grand Prix
1968 Pontiac Firebird 400