Virgil Max Exner (1909-1973), conceptual artist and automobile designer, developed and refined his craft amongst the most talented stylists of the 20th Century. Exner held the position of executive stylist for General Motors, Pontiac Division; Raymond Loewy Associates; Studebaker Corporation; Chrysler Corporation; and his own company, Virgil Exner, Inc.
From March-May, 1910, Life Magazine inside front cover advertising showcased the above noted six full-color layouts for The Columbia Motor Car Company. The name of the illustrator is barely visible on the advertisements. The Willys-Overland Company developed their market position with advertising illustrations by Coles Phillips (1880-1927). The following advertisement illustration was produced by Phillips… Read More »
IMAGE SOURCE FOR ALL DIAGRAMS: International Auto Parts, Inc. Alfa Romeo Spider Workshop Manual: No. 04264 (International Auto Parts, Inc. 1988).
TRADITIONAL CUTAWAY AUTOMOTIVE ILLUSTRATION These diagrammatic images are produced wholly by mind and hand coordination. The shape and content may vary from simple to complex, depending on the degree of editing necessary to show a general or particular relationship of parts. An artist may accomplish his work with the use of photography, pencil, Rapidograph technical pens, matte drafting film,… Read More »
TRADITIONAL CUTAWAY AUTOMOTIVE ILLUSTRATION These diagrammatic images are produced wholly by mind and hand coordination with the use of photography, pencil, Rapidograph technical pens, matte drafting film, airbrush & compressor, acrylic paint, friskets, and transparent lithography film. Cutaway technical drawing serves people beyond Research and Development labs and automotive trade journals. The insatiable curiosity of the general public has sought… Read More »
“Non possiamo andare avanti cosi.” (We can’t go on like this.) The central problem in automobile aesthetics is the relation of form to function. A skillful designer may test his assertions by displacing all the old clichés of car design so effectively that before long his dramatic new styling or design becomes the reference upon which… Read More »