Tag Archives: 1963 Studebaker Avanti

into the now

Sunset? Or Sunrise? A contemporary evaluation of the context of this 1963 advertisement would likely match that of the Studebaker Board of Directors and stockholders from the era. Studebaker Corporation stopped making trucks and cars, including the Avanti, at their South Bend, Indiana headquarters in December, 1963. A second factory, located in Hamilton, Ontario, built Larks until closing… Read More »

in the sunshine of another day

“Non possiamo andare avanti cosi.”  (We can’t go on like this.) The central problem in automobile aesthetics is the relation of form to function. A skillful designer may test his assertions by displacing all the old clichés of car design so effectively that before long his dramatic new styling or design becomes the reference upon which… Read More »