charlie allen’s evidence

By | December 7, 2016

Charlie Allen's Blog 1.20.09

Illustrator and ad designer Charlie Allen posted the following notes January 20, 2009 on his blog about the history of ad illustration, Charlie Allen’s Blog.   “Chet Patterson and Jim Hastings, sometime in the 60’s, had a falling out. I never knew why….and this ad came through Butte, Herrero, and Hyde, a well known creative-design team in S.F. Several illustrators were invited to submit color comps for two magazine ads. Mine and Gordon Brusstar’s were selected by Hastings. My comp had the same bridge and bay scene, ‘color coordinated’ around a light blue Chevy Corvair. The Chevrolet people liked it, but ordered a yellow Corvair to replace the blue. That, I reasoned, encroached into my ‘ artistic domain’. No way could I illustrate a bay scene coordinated in yellow tones! On the finished art, I changed the background to a rural New England scene….a small maple sugar outfit, trees, barns, a few patches of late snow, etc. Jim Hastings liked it, but it was turned down flat by Chevy. The illustration was sent back….it had to be the bay scene….or else! To save all the hard labor on the Corvair, I covered and masked it….sponged off the maple sugar location, gessoed the background, and re painted the bridge and bay. Yep….in color coordinated yellows, greens, etc. So much for artistic liberty!”

Charlie Allen 2.1.09C.A. color '57 Chev admad0306[1]

Gray marker comprehensive art produced for art director and client approval to proceed to finished art

Gray marker comprehensive art produced for art director and client approval to proceed to finished art

Line and halftone finished art produced for print advertising

Line and halftone finished art produced for print advertising

Chevron product ad comp rendered in marker and pencil

Chevron product ad comp rendered in marker and pencil

Chevron ad finished artwork rendered in gouche with an acrylic mix behind the products

Chevron ad finished artwork rendered in gouche with an acrylic mix behind the products

 

 

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