From March-May, 1910, Life Magazine inside front cover advertising showcased the above noted six full-color layouts for The Columbia Motor Car Company. The name of the illustrator is barely visible on the advertisements.
The Willys-Overland Company developed their market position with advertising illustrations by Coles Phillips (1880-1927). The following advertisement illustration was produced by Phillips in 1912 for Flanders Manufacturing Company, and portrays the Flanders Colonial Electric automobile. Phillips may be best known as the popularizer of the “fade-away” style of illustration as seen in this Flanders ad. Robert J. Wildhack, as noted in the top two advertisements of this post, used the fade-away style as early as 1907. The second illustration below by Coles Phillips was produced 1n 1912 for The Willys-Overland Company.