Monthly Archives: January 2014

into the now

Sunset? Or Sunrise? A contemporary evaluation of the context of this 1963 advertisement would likely match that of the Studebaker Board of Directors and stockholders from the era. Studebaker Corporation stopped making trucks and cars, including the Avanti, at their South Bend, Indiana headquarters in December, 1963. A second factory, located in Hamilton, Ontario, built Larks until closing… Read More »

in the sunshine of another day

“Non possiamo andare avanti cosi.”  (We can’t go on like this.) The central problem in automobile aesthetics is the relation of form to function. A skillful designer may test his assertions by displacing all the old clichés of car design so effectively that before long his dramatic new styling or design becomes the reference upon which… Read More »

of course, of course

Mr. Ed, alongside Wilbur and Carol Post, and the happy-looking 1962 Studebaker Lark Skytop. From 1961-1963, Studebaker Corporation sponsored the American television series titled Mr. Ed, a situation comedy about a mischievous talking horse. Some episodes featured Studebaker cars during its sponsorship period. There is another remarkable connection between Studebaker and horses: Before the advent of motor vehicles, Studebaker was… Read More »

love, american style

The Studebaker Lark was produced in various models from 1959-1966. Duncan McRae designed the first generation Lark, produced from 1959-61. The 1959 model year was a sensational success for Studebaker, bringing profit to the company for the first time since 1955. Brooks Stevens restyled the Lark inside and out, sometimes subtly, sometimes radically, for the model years 1962-66.

may you live in interesting times

  The 1953 Studebaker Starliner Hardtop was originally designed by Robert E. Bourke, with help from assistants Randy Faurot, and Holden “Bob” Koto who styled the interior coachwork, all working under contract from Studebaker through Raymond Loewy Associates. Since the car’s introduction in tandem with the Starlight Coupe, it has inspired and motivated countless car culture freaks to… Read More »

mid-century intellectual capital

In 1961, Studebaker president Sherwood Egbert called his longtime friend Brooks Stevens to restyle the latest variation of the 1953 Starliner. Stevens renamed it the Gran Turismo Hawk. The 5-seat sport coupe was produced for the model years 1962-64. Of all the hundreds of American car manufacturers that have come and gone or are still in business,… Read More »